YouTube producer Jackfrags has released a video explaining his involvement with EA’s controversial Ronku program. The program has been criticised by member of the gaming community after leaked screenshots of the “assignments” given by the publisher came to light. The assignment asks popular gaming personalities to release gameplay footage that follows certain criteria outlined by the program. With Ronku following “Fight Club” rules (don’t speak about fight club) some criticism aimed at the YouTube producers speaks about the solicited nature of the videos and the lack of transparency from content creators.
As a fan of Jackfrags and the other content creators on YouTube, I’m glad the video explains his involvement with the program and helps explain his situation. Check out the video below:
As a fan of Jackfrags and the other content creators on YouTube, I’m glad the video explains his involvement with the program and helps explain his situation. Check out the video below:
It helps to remember that these guys are trying to make a living from playing the games they enjoy and they are making extra money off of videos that may or may not have been made either way. While I've never personally felt that the YouTubers have tried to steer me wrong with misinformation, I’m glad that the general agreement between them is that disclosure would have been a better option.
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