The trouble for new IP's is creating a strong enough player base to keep their product moving. As it stands Titanfall is already a little hamstrung as it is a Microsoft exclusive and this limits the market that will get actual hands on with the game.
Enter trans media by linking with a toy creator like K'nex the folks at Respawn have started tapping into their future market. For a single game to become a franchise you need to engage these future clients as they will be the new players for the next instalment. If they already know the name then the likelihood of them opting for your franchise is raised significantly and that is half the battle already won. The rest is of course up to the game to hang on to the new entrants.
Of course from what I have seen these are great toys in their own right and at the very least we should be getting some great new additions to the K'nex world.
London Gets Its First Glimpse of Titanfall™ Licensed Building Toys by K’NEX®
One of the most highly anticipated video games of 2014, Titanfall™, is set to be transformed from onscreen play into the world of building sets with new licensed building toys by K’NEX. The new range will launch in the UK in autumn 2014, but visitors to the London Toy Fair gained an advanced sneak peek of the collection.
The K’NEX® Titanfall™ Building Sets come as a result of an agreement between Respawn Entertainment, creator of the game which is set to release on March 11, 2014, and K’NEX. The relationship combines the award-winning K’NEX® building system with the Titanfall World, bringing it from the digital screen to the construction aisle for the first time. With over 80 prestigious gaming awards earned before the game’s launch, Titanfall™ is full of exciting, explosive and thrilling action, and appeals to gamers of all ages. Titanfall™ will be available on Xbox 360®, Xbox One®, and PC.
Paul Fogarty, Managing Director of K’NEX UK comments:
“We’re delighted that the Titanfall™ Building Sets will be joining our collection, and that we are able to reveal a glimpse of them here at the London Toy Fair. The game pre-launch buzz is already generating a huge following and fans of all ages will be able to build the Titanfall Frontier in their own homes.
“As always our strong licensed portfolio continues to combine the open-ended creativity of K’NEX® with the characters that children love,” says Fogarty.
Sets in the collection by K’NEX will include popular characters such as Pilots, multiple Titans, Spectres and other key themes from the video game. Designed for builders ages 8+, the building sets will bring the fun of the game to life, and expand its appeal through a rewarding, age- appropriate K’NEX building experience.