Nintendo to discontinue Club Nintendo

Nintendo have announced that they plan to discontinue their long running loyalty program, “Club Nintendo”, with a new program to roll out at the end of this year.

Launching their first loyalty program all the way back in 2002, Nintendo have continued to offer exclusive deals, information and prizes to fans who decided to register Nintendo hardware and software through the service. When registering a new console or software title, members were also given “coins” or “stars” depending on their region, which can be used to redeem items through the Stars Catalogue.

Nintendo have also provided members with the following schedule, which outlines changes to the service in the run-up to the termination date:

• April 1st 2015: From this date, Nintendo will no longer include product registration cards with its packaged games, so such products cannot be registered in Club Nintendo. You may still find product registration cards in games that were in stock before this date, however.
  
  
• April 20th 2015: Termination of the registration of digital products downloaded from Nintendo eShop. Digital products obtained from Nintendo eShop after this date will no longer appear in the My Registered Games & Systems page in Club Nintendo. In addition, surveys for download software titles will no longer be available.
  
  
• September 30th 2015: End of Club Nintendo programme. All Club Nintendo features, such as signing up as a new member, logging in as a registered member, earning Stars, and exchanging Stars for items from the Stars Catalogue will no longer be possible from this date.
  
  

While the cancellation of the service may seem like a huge let down for long-time fans, it will be exciting to see Nintendo reinvent it’s loyalty program, and is a huge chance to modernise their loyalty program.


You can also read the original announcement here