Well Microsoft had turned to the sometimes controversial producer/chatshow host Jonathon Ross and his production company in a way to offer an improved cross media experience.
Although Ross is well known for his passion of gaming it seems his exhaustive will be more utilised in the launching of new media ip's instead of games.
The full press release is below fir those who want the full lowdown.
Microsoft today announced a partnership with Jonathan Ross and his company Hotsauce Interactive, which will see the entertainer and his colleague Georg Backer join the Microsoft Studios team as Executive Producers.Ross brings over 25 years of broadcast and production experience to his new role having hosted some of the UK’s most popular TV and radio shows including “The Jonathan Ross Show,” the “Film” series, and the “British Comedy Awards” among countless others.Jonathan Ross will consult with a number of Microsoft Studios including Lift London, Rare, Lionhead and Soho Productions bringing his unparalleled understanding for audience trends to the studios’ development of IP across multiple distribution channels including TV, music and movies.Lee Schuneman, Studio Head at Lift London who will work closely with Jonathan Ross stated, “We’re really excited to be working with someone of Jonathan’s calibre, we share so many of the same passions and influences it just makes perfect sense.” “Microsoft Studios is focused on creating the best in class cross-media entertainment, with Lift London specifically looking at creating IP across multiple channels. Jonathan will be a huge asset for us as he really knows how to connect to mass audiences with an impressive understanding for audience tastes and trends,” continued Schuneman.“I’m thrilled to be joining forces with Microsoft Studios. The explosion in cross-media opportunities and the chance to create and develop entertainment ideas that make the most of both the traditional and the very latest platforms is tremendously exciting. My love of games, movies and TV made this partnership a no-brainer. And they said they’d give me an Xbox One for free, so how could I possibly refuse?” said Ross