Temperley London, leading British luxury lifestyle brand, has collaborated with Vero, the next-generation social network for London Fashion Week in February 2016.
Backing the trend of fashion brands embracing technology, the collaboration will explore new ways for Temperley London to connect with their fans online.
Vero's intuitive audience-sharing controls enable users to easily select the audience for each post - Close Friends, Friends or Acquaintances. Using this same technique, brands have the opportunity to not only present their products, but are able to deliver a more tailored experience to their most engaged, loyal customers.
The ability to share multiple types of content on Vero also enables brands to give people a much better sense of who they are, and what they’re about, than is possible solely through the sharing of photos.
“At Temperely London we are always looking at new ways of using social platforms to build closer connections with our Temperley London customers. We are so excited about the possibilities with Vero and working together in the future where we will explore several exciting initiatives together,” said Alice Temperley MBE, founder and Creative Director of Temperely London.
“Our priority from the start has been to enable our users to share in a way that suits them in the belief that a more ‘true to life’ online experience will translate into more meaningful interactions, both between users and the brands they love. Temperley London is the perfect partner for us and we’re delighted to be supporting Alice and her incredibly talented team at London Fashion Week and beyond,” said Ayman Hariri, Co-Founder and CEO of Vero.
In Spring 2016, Vero will be launching new functionality that will allow anyone to choose to be followable. Also, brands and content creators will be able to insert “Buy now” buttons into their posts, offering users the convenience of purchasing goods from their feed without leaving the app using Apple Pay.