- Gloating; Lets get the big one out of the way. There has been no love lost between the big two in the console market. Microsoft arguably had the better of the last generation with Sony learning more than a few lessons in humility i regards to the selling of the PS3. Now the tables seem to have turned and Sony are seemingly in the lead why not take the chance to rub their competitors noses in it.
- Marketing strategy; lets just face it this is the corporate way of explaining gloating (IMO) Sony have been doing the same thing since E3. The now infamous game sharing video was designed to poke fun at the opposition and strengthen the companies position in the public eye. It seems to have worked if the figures are anything to go by. This leads us nicely on to....
- Public perception; By Sony announcing these numbers they are saying the next gen is here come get involved but most importantly come join us. The main focus of gaming these days is multiplayer, love them or hate them COD, FIFA, Battlefield and the like dominate sales and this is in a large part due to the on-line component of their games. With Sony's announcement they are saying we have the community for you to jump straight in and find players to interact with. Its a clever move and one they hope will help them steal the multiplayer trophy this generation.
Obviously these are just ideas but I think Sony have started this generation off winning the initial Hearts and Minds war with Microsoft. However the real test will be Christmas when the general public (as opposed to the core gamers) start making the decision of which console to buy. These may be the generic two games a year players but in the console sales figures they could be the defining demographic of this console generation.